Overview

The International Food & Spirits Fest (FNS Fest), taking place June 12 – July 13, 2026, is poised to be one of Atlanta’s most high-profile cultural activations during the FIFA World Cup. Hosted at the historic Rodney Cook Sr. Park—just steps from Mercedes-Benz Stadium, the Georgia World Congress Center, and the Atlanta Beltline—the festival will welcome both local residents and international visitors to experience Atlanta’s unique blend of food, music, and culture. With thousands of attendees each day and free access for all ages, FNS Fest provides an unparalleled opportunity for creatives and businesses to connect with a global audience in the heart of downtown Atlanta.

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

FNS Fest offers more than just access, it creates immersive opportunities to engage with audiences in meaningful ways.

Through curated themed days, chef-led culinary showcases, spirits tastings, live concerts, watch parties, family programming, and vendor markets, businesses can integrate their brands directly into the experiences attendees love most. With daily attendance ranging from 10,000 to 25,000 and international visibility amplified by the World Cup, FNS Fest represents a premier platform that highlights Atlanta on the world stage while delivering measurable community and economic impact.

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

SNAPSHOT

Dates: June 12 – July 13, 2026 (aligned with FIFA World Cup)

Location: Rodney Cook Sr. Park, Atlanta, GA — across from Mercedes-Benz Stadium & Georgia World Congress Center, steps from Atlanta BeltLine

Duration: 30+ day activation with

Admission: Free to the public / All ages

Projected Attendance: 2,000 – 25,000 attendees per day

FESTIVAL HIGHLIGHTS

Live Music Showcases: Featuring Atlanta’s diverse music scene across genres and cultures

Culinary Experiences: Local chefs preparing global cuisines representing Atlanta’s cultural diversity

Wine & Spirits Pavilion: Tastings and premium beverage offerings from international and local brands

Cultural Programming: Themed days curated by Atlanta’s best promoters & event organizers

Small Business Market: Local artisans, entrepreneurs, and retailers showcasing unique products

Family-Friendly Activities: Workshops, sports clinics, cultural performances, and interactive zones

Special Events: FIFA World Cup watch parties, cultural celebrations, and finale showcase

ECONOMIC IMPACT

Revenue Opportunities for Small Businesses: Festival vendor market projected to generate significant sales for local restaurants, retailers, and artisans.

Independent Promoters & Creatives: Curated themed days led by Atlanta’s top promoters ensure direct economic participation and visibility for independent event producers.

Job Creation & Workforce Development: Temporary and seasonal employment for local residents, from hospitality and food service to staging, logistics, and event management.

Tourism & Hospitality Boost: Thousands of daily visitors drive business for nearby hotels, restaurants, and attractions during a peak travel period.

Sustainable Growth Model: Demonstrates how cross-industry collaboration (arts, culture, food, sports, and hospitality) can drive long-term economic benefits for Atlanta’s Westside.

STRATEGIC IMPACT

Global Visibility: Align with FIFA World Cup energy, attracting international visitors and media attention

Prime Location: High-traffic festival site in the heart of Atlanta’s entertainment and tourism district

Community Engagement: Directly support Atlanta’s small businesses, artists, and cultural organizations

Brand Alignment: Connect with Atlanta’s reputation for innovation, diversity, and global culture

Long-Term Legacy: Activation designed to spotlight the Westside and foster ongoing community impact

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The Atlanta Music Arts and Culture Foundation (AMAAC Foundation) serves as the lead host and presenting organization for FNS Fest. Dedicated to elevating Atlanta’s creative community, the Foundation produces world-class cultural experiences that spotlight the city’s diverse artistic talent and strengthen its position as an international hub for music, food, and innovation.

Through large-scale events, partnerships, and cultural programming, AMAAC Foundation connects communities while celebrating Atlanta’s unique identity as a global city.

Founded on the principles of accessibility and inclusivity, the AMAAC Foundation ensures that its events are free and open to the public, allowing families and individuals of all backgrounds to participate. By aligning with community needs while attracting national and international attention, the Foundation’s programming delivers both cultural impact and economic opportunity, bridging the gap between grassroots initiatives and large-scale global platforms.

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

Experience Atlanta (EXP ATL) is a visionary collaborative initiative that unites organizations, companies, and community leaders to amplify Atlanta’s cultural and economic potential. Born out of the recognition that Atlanta thrives when industries work together, EXP ATL serves as a platform for cross-industry collaboration, innovative placemaking, and the activation of Atlanta’s most dynamic spaces, including the Westside corridor of the Beltline.

EXP ATL leverages the power of collective action to create large-scale cultural experiences that highlight the creativity, innovation, and entrepreneurial spirit of Atlanta. By curating impactful events such as FNS Fest, EXP ATL demonstrates how community-focused collaboration can elevate Atlanta’s profile, draw global attention, and deliver meaningful opportunities for local businesses, artists, and neighborhoods.

For sponsors, EXP ATL represents more than a partnership—it is a chance to be part of a broader legacy that positions Atlanta as a world leader in cultural innovation and civic impact. By aligning with EXP ATL, partners gain access to a collaborative movement that not only drives visibility and engagement but also contributes to long-lasting social and economic transformation.

The Alliance for Cook Park (commissioned by Atlanta City Council and Mayor Kasim Reed) is a dedicated community partnership established to preserve, enhance, and activate Rodney Cook Sr. Park—one of Atlanta’s most historic and culturally significant public spaces. Designed as both a recreational destination and a symbol of community resilience, Cook Park sits at the heart of Atlanta’s Westside, serving as a gathering place for families, residents, and visitors.

The Alliance works to ensure the park’s continued vitality through programming, partnerships, and events that engage the community while honoring its legacy. By bringing large-scale activations such as FNS Fest to Cook Park, the Alliance fulfills its mission to position the park as a centerpiece for cultural expression, community pride, and civic connection.

Take advantage of this once in a generation opportunity!

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS

Become a Partner

FOR MORE INFORMATION COMPLETE THE FORM BELOW!

INTERNATIONAL FOOD & SPIRITS

INTERNATIONAL FOOD & SPIRITS